Dream11 becomes the Official Fantasy Game Partner for T20 Mumbai League
May 14, 2019, Mumbai: Dream11, India’s Biggest Sports Game, today announced its exclusive partnership with the Mumbai Cricket Association’s (MCA) T20 Mumbai League. Dream11 is now the ‘Official Fantasy Game Partner’ of T20 Mumbai League. The four-year partnership will commence today with the start of Twenty20 Mumbai League.
After the successful debut of T20 Mumbai League in 2018, the second edition promises to take the tournament to a whole new level. Through this partnership, cricket fans will not only enjoy the live cricket action but also create their own fantasy teams and compete with their friends on Dream11 for the 23 matches. There will also be several Dream11 brand integrations and on-ground activations at various touchpoints during T20 Mumbai League. All the matches will be held in Wankhede Stadium, Mumbai.
Talking about the partnership, Dream11 spokesperson said, ‘We are happy to partner with the T20 Mumbai League which is gaining traction among ardent cricket fans not only in Mumbai but also across our country. We strategically partner with sports leagues, so that together we can promote the growth of the sports ecosystem in India. Be it international sports associations or city-based leagues, Indian fans are fast catching up on different levels and formats of cricket.”
Commenting on the partnership, Mumbai Cricket Association (MCA) Official said, “T20 Mumbai League received a wonderful reception last year from Mumbai audiences. In its second year, we are pleased to come back with a line-up of eight teams, promising more exciting action. It has worked as the perfect springboard for Mumbai cricketers to shine on the big stage. As we chart our growth, we want to engage with our fans on digital platforms as well. Partnering with the biggest fantasy sports platform in India, Dream11 will help us in further increasing the popularity of T20 Mumbai amongst Mumbai and Indian cricket fans.”
All matches will be screened live on Star Sports 3, and Star Sports 1 Marathi including a few matches to be aired on Star Sports 2 & Star Sports 2 HD, in addition, to live streaming on Hotstar.
Over the last few years, the fantasy sports industry has grown exponentially in India. According to the 2019 IFSG – KPMG report, fantasy cricket is the most widely played (71% respondents) online fantasy sports game and the primary motivation (72% respondents) for playing fantasy sports is fun and excitement.
Notes to editor
Dream11 is India’s Biggest Sports Gaming platform with 6 Crore+ users playing Fantasy Cricket, Football, Kabaddi, Basketball & Hockey. It is a Game of Skill that offers Indian sports fans a platform to showcase their sports knowledge. Fans can create their own team made up of real-life players from upcoming matches, score points based on their on-field performance and compete with other fans. Dream11 helps sports fans increase their engagement and connect deeper with the sport they love by being a team owner, not just a spectator. Dream11 is the Official Fantasy Game partner of the VIVO Indian Premier League (VIVO IPL), International Council of Cricket (ICC), VIVO Pro Kabaddi League (PKL), Hero Indian Super League (ISL), National Basketball Association (NBA), Hero Caribbean Premier League (CPL), International Hockey Federation (FIH), Big Bash League (BBL) and T20 Mumbai League. In April 2019, Dream11 became the first Indian gaming company to enter the ‘Unicorn Club’. A Series D funded company, Dream11 was founded in 2008 by Harsh Jain and Bhavit Sheth and has been ranked #9 among India’s Great Mid-Size Workplaces in 2018. Dream11 was recognised as one of the top 10 innovative companies in India by Fast Company in 2019. Kalaari Capital, Think Investments, Multiples Equity, Tencent and Steadview Capital are the marquee investors in Dream11.
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About T20 Mumbai League:
Launched in 2018, T20 Mumbai League is a Mumbai based cricket league played in Twenty20 format which aims to build a platform for future superstars of cricket, highlighting the best local cricket talent of Mumbai. The inaugural edition of the league saw Master Blaster Sachin Tendulkar as the brand ambassador. Featuring Indian international cricketers like Ajinkya Rahane and Prithvi Shaw, all matches were held at the magnificent Wankhede Stadium. Aiming to identify, develop and promote cricketers at the grassroots level, the forthcoming editions will continue to contribute in the true cricketing spirit of Mumbai. Probability Sports will plan, market and execute T20 Mumbai League in its entirety and ensure its grand success. For more information, follow:
For further details, please contact:
Ankit Daswani | Ph : +91 9833559433 | firstname.lastname@example.org
Vidhi Mehta I Ph: +91 9892667949 I email@example.com
T20 Mumbai League
Santosh Barodia | +91 9820509642 | firstname.lastname@example.org
Pragati Parihar | +91 7023731899 | email@example.com