Hardik Pandya launched a performance wear line through a revenue-sharing deal with FanCode-owned FanCode Shop, priced from ₹999 to ₹2,299. FanCode will design, manufacture, and market the items. Rise Worldwide’s Nikhil Bardia noted this is Pandya’s first licensing venture. The launch includes key items like t-shirts, vests, and jackets, diversifying from his typical endorsement deals.

With the Olympic Games back for another edition, all eyes will be on Paris from July 26 to August 11 for the biggest sporting event in the world. India performed strongly at the Tokyo Olympics, with seven medals – their best-ever haul. This time, the travelling athletes hope to improve their tally and make the Indian sports fans proud.

FanCode, a sports destination, has secured exclusive digital streaming rights for the Lanka Premier League (LPL) for the next three years, starting with this edition which takes place from 1 -21 July

  Indian sports fans are no longer content with watching the action on the screen; they are hotfooting across the world to watch their favourite athletes live. Monish Shah, the founder and CEO of DreamSetGo, a luxury sports travel company, explains why sports travel is on the upswing

The Asian Football Confederation (AFC) on Wednesday announced its partnership with streaming platform FanCode for the 2025-2028 cycle in India.