DREAM11 PIVOTS FROM GAMING TO A SPORTS ENTERTAINMENT PLATFORM

Evolves their second-screen experience to bring fans and creators closer

Dream11, with over 250 million users, today announced its pivot from gaming to a second-screen sports entertainment platform. The platform, now available globally, will focus on building richer and more immersive sports experiences to complement live sports broadcasts.

The new Dream11 will bring fans even closer to the action, with creator-led live match watch-alongs, a platform to react and banter, and free-to-play fantasy sports, all of which are proven to enhance and increase broadcast viewership. With this pivot, Dream11 continues to live up to its mission to ‘Make Every Match More Exciting’, enabling sports creators to host and create content that is unique, entertaining and unfiltered.

Key offerings:

• Creator-led watch-alongs
• Snackable, bite-sized sports moments
• Real-time banter with fans and creators
• Free-to-play fantasy sports

Harsh Jain, Co-founder and CEO, Dream11 and Dream Sports, said, “No sports fan should ever watch a match alone. Now, our 250 million users can take their sports engagement to the next level with watch-alongs that enable sports creators and fans to share their raw and unfiltered emotions before, during and after every match. We want to give all sports fans an opportunity to be heard and seen by millions of others. And this time, we are making it from India, for the whole world.”

About Dream11
Dream11, the flagship brand of Dream Sports, is a sports entertainment platform where 250 million fans follow sports along with their favourite creators. With live match watch-alongs, a space for fans to react and banter together, and free-to-play fantasy sports, Dream11 delivers a full second-screen experience to ‘Make Every Match More Exciting.’

It is the flagship brand of Dream Sports, headquartered in Mumbai. Founded in 2008 by Harsh Jain and Bhavit Sheth.