“Euro T20 Slam signs Dream11 as the ‘Official Fantasy Game’ partner “

August 6, 2019

Mumbai, 06 August, 2019 –  Euro T20 Slam has signed up India’s Biggest Sports Game, Dream11, as the Official Fantasy Game Partner. The league is set to take place in the Netherlands, Scotland and Ireland from 30th August to 22nd September this year. Euro T20 Slam (ET20S) is the first-ever cricket league that will be played across multiple countries within one season. This T20 format cricket league will see 6 teams, with 2 teams from each of Ireland, Netherlands and Scotland, compete across 33 matches.

The partnership between Dream11 and ET20S will enhance the experience of fans by deeply involving them in the matches through fantasy sports. The fantasy game of ET20s will be available to 70 million+ Dream11 users. The matches will witness several Dream11 brand integrations and on-ground activations at various touch points during the matches.

Mr. Prashant Mishra, Woods Entertainment, promoter of the league said,

“We are excited to partner with India’s most talked about fantasy sports platform since the inception of our league. The massive reach that Dream11 has in the digital arena amongst the cricket fans, will surely help us in gaining the popularity that we are hoping from the first year itself.”

Dream11 spokesperson said, “We are happy to partner with Europe’s first T20 cricket league. We have been seeing good traction for new sports leagues and unique matches over Dream11, especially within our avid users. We are sure Euro T20 Slam will also resonate well with the sports fans in India given the line-up of cricketers.”

The recent KPMG-IFSG report suggests that by increasing the connection between the live sporting action and fantasy game, fantasy sports help increase user engagement, which in turn facilitates increased sports consumption.

For all the news & updates, log onto www.et20s.com;  Instagram – et20official; Twitter and Facebook – et20s

About Dream11:

Dream11 is India’s Biggest Sports Gaming platform with 7 Crore+ users playing Fantasy Cricket, Football, Kabaddi, Basketball & Hockey. It is a Game of Skill that offers Indian sports fans a platform to showcase their sports knowledge. Fans can create their own team made up of real-life players from upcoming matches, score points based on their on-field performance and compete with other fans. Dream11 helps sports fans increase their engagement and connect deeper with the sport they love by being a team owner, not just a spectator. Dream11 is the Official Fantasy Game partner of the VIVO Indian Premier League (VIVO IPL), International Council of Cricket (ICC), VIVO Pro Kabaddi League (PKL), Hero Indian Super League (ISL), National Basketball Association (NBA), Hero Caribbean Premier League (CPL), International Hockey Federation (FIH), Big Bash League (BBL), European Cricket League (ECL), European T20 Slam and the T20 Mumbai League. In April 2019, Dream11 became the first Indian gaming company to enter the ‘Unicorn Club’. A Series D funded company, Dream11 was founded in 2008 by Harsh Jain and Bhavit Sheth. Dream11 has been ranked #9 among India’s Great Mid-Size Workplaces in 2018 and was recognised as one of the top 10 innovative companies in India by Fast Company in 2019. Kalaari Capital, Think Investments, Multiples Equity, Tencent and Steadview Capital are the marquee investors in Dream11.

Log on to www.dream11.com

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Media contact:

Radhika Mehta, Head – Media & Public Relations, Euro T20 Slam

Mobile: +91 9899 143 566