Fan engagement and personalization: How FanCode Shop is enhancing the connection between Rajasthan Royals and their fans

FanCode Shop is the merchandising wing of the popular FanCode

livestreaming app. Recently, it unveiled a long-term partnership with Indian Premier League (IPL) team Rajasthan Royals (RR) to create and operate the RR Mega Store and offer an exceptional merchandise- purchasing experience to fans.

FanCode Shop aims to capitalize on its sports commerce and technology expertise to develop a seamless interface for fans to procure authentic and licensed Rajasthan Royals merchandise through this collaboration.