FanCode garners over 15 million users, launches fastest interactive live scores and live streaming in one year
FanCode turns one as India’s first multi-sport aggregator platform
MUMBAI, April 30, 2020 – FanCode, the multi-sport aggregator platform from the house of Dream Sports, has successfully completed one year with over 15M app installs. Since the launch in March 2019, FanCode has partnered with some of the world’s biggest sports brands and events and brought sports content to India, like never before, across 9 sports and over 50 sporting events. FanCode has also launched the ‘fastest interactive live scores’ experience and comprehensive live streaming of long-tail sports and some premium cricket tournaments.
In the last one year, FanCode has significantly enhanced the sports experience for fans by providing interactive data overlays during live streaming of a match, news on the sports industry across the globe, bite-sized video content like match highlight packages, chat with sports personalities in a new-age format, and expert opinions. The latest offering to the fastest live scores for cricket is now delivered with multimedia commentary. This is supplemented by interactive content and infographics for milestones achieved by players or teams during the match and also a detail-oriented ‘Live Blog’.
Adjudged as the “Best Sports Startup” at FICCI India Sports Awards 2019, FanCode forged over 16 exclusive partnerships with leading global sports associations and leagues across sports such as cricket, football, kabaddi, basketball, volleyball, and even American football. Some of the key partners include The Fédération Internationale de Volleyball (FIVB), West Indies Cricket Board (WICB), Bangladesh Cricket Board for showcasing the Bangladesh Premier League (BPL), National Football League (NFL) including the world’s biggest annual sporting event – the Super Bowl, and I-League. FanCode also became the NBA’s (National Basketball Association) first live streaming partner in India.
Talking about FanCode’s growth, Yannick Colaco, Co-Founder, FanCode said, “We are thrilled at the tremendous progress that we have made in just a year. Over 15 million strong users in one year is an indication of how Indian sports fans are looking for deeper and comprehensive engagement with the sports they love. As we roll into year two, we plan to launch several innovative and exciting features for sports fans. We will also continue to build FanCode to provide the best-in-class experience that sports fans deserve even during a time when sports across the globe have come to a halt. The reliance on digital platforms to stay connected to sports has further increased acceptance for the platform, and we expect consumption of sports to reach its peak once live sports are back.”
Adding to this, Prasana Krishnan, Co-Founder, FanCode said, “The dependencies on digital mediums are significantly growing in sports over the years, thanks to the easy access to smartphones and cheaper data. The internet made access to interactive sports content a reality including live streaming, live scores, match analysis, fantasy research, which have been the strong pillars of growth for FanCode over the year. To stay true to our objective of being the single destination of choice for the avid sports fans in India, we are all set for the next phase of growth with feature additions, right from e-commerce to fantasy research tools. Forging deep and direct fan relationships will be a crucial differentiator in the long run for the industry, and we are building this base for the next leap.”
FanCode was launched in March 2019 to offer a broad spectrum of long-tail sports and contextual commerce providing comprehensive sports experience to avid sports fans in India. Dream Sports, a sports tech company, is the parent company of FanCode that also houses brands like Dream11 and DreamX.
FanCode is a multi-sport aggregator platform for every sports fan, focusing on long-tail sports content and contextual commerce. Founded by sports industry veterans Yannick Colaco and Prasana Krishnan in March 2019, FanCode offers a personalised, curated sports experience across live streaming, news, live match scores, in-depth game analysis and fantasy sports statistics & tips.
A fragmented market exists wherein fans seeking multi-sports content and commerce have to access different single-sport platforms. FanCode aims to cater to the underserved avid sports fans by partnering with long-tail sports leagues across cricket, football, kabaddi, basketball, hockey, volleyball, American football, baseball and handball.
FanCode has partnered with the Bangladesh Premier League, Belarus Premier League, Tajikistan Football League, Mzansi Super League, T20 Vitality Blast, NFL, Jupiler Pro League, Hero I-League, Eredivisie, European Cricket League, ECS, Super50 Cup, FIBA Basketball World Cup, FIVB Volleyball World Cup, International Champions Cup, NBA and seven IPL teams. FanCode also collaborates with leading mainstream sports broadcasters and OTT platforms to supplement their core audience reach, helping them monetise their long-tail sports content and broad-base their overall sports coverage.
From the house of Dream Sports (the parent company of Dream11), FanCode has already amassed over 1.5Cr+ app installs and won the “Best Sports Startup” award at FICCI India Sports Awards 2019.