LaLiga to build on the fandom quotient with the official ‘LaLiga Fantasy League’ on Dream11
- Football Fans in India can once again actively engage La Liga and showcase their knowledge by creating their virtual teams during the entire 2020/21 season
- LaLiga Fantasy League witnessed the highest growth in user participation on Dream11 amongst the top European Football Leagues in 2019/20 season
Mumbai, September XX, 2020:
LaLiga, Spain’s top division football league, is all set to get their new season underway on the weekend of September 12, 2020. La Liga fans across India can once again actively engage with their favourite league and showcase their knowledge and love for the game by daily creating their virtual teams during the entire 2020/21 season on Dream11. This season will also mark the start of the second year partnership with Dream11 as the ‘official fantasy league’ in India, to increase the fandom quotient among all sports enthusiasts across the country.
Last season, on Dream11, LaLiga witnessed the highest growth in user participation amongst the top European Football Leagues with a 125% growth compared to the 2018/19 season. On average, Dream11 users are playing 2X the number of LaLiga matches than last season. This year will be no different as LaLiga has always been at the forefront of adopting new means to reach a wider range of audience and transfer the emotion of football to millions of fans across India.
Jose Antonio Cachaza, Managing Director, LaLiga India said, “We are happy and excited to enter the second term of our association with Dream11 as the league’s Official Fantasy Game in India. The pandemic has forced sports fans to look at innovative ways to keep their spirits alive and Fantasy Sports is one such tool that is gaining tremendous ground in India. By associating with India’s largest Fantasy Sports platform, Dream11, we want to give our fans the opportunity to predict and use their knowledge of the game to win and further increase the horizon of experience and knowledge of the sport.”
Harsh Jain, CEO and Co-Founder of Dream11 & Dream Sports said, “We are happy to note the increasing popularity of La Liga among Dream11 users. When comparing the performance of the first two seasons of La Liga on Dream11, we saw the highest growth in user participation amongst the top European Football Leagues with almost 125% growth in participation over the last season. This an encouraging sign of fantasy football adoption among Indian sports fans.”
LaLiga is one of the most popular football leagues in the world and features some of Europe’s best football clubs such as FC Barcelona, Real Madrid FC, Atlético de Madrid, Valencia CF, and many more with some of the finest global talents in football including 2019 Ballon d’Or winner, Lionel Messi, FIFA World Cup 2018 winner Antoine Griezmann and Eden Hazard to name a few. This 2020/21 season will start with the returns of newly promoted clubs Cadiz CF and SD Huesca, while the much-awaited first El Clasico of the season will take place during Matchday 7, the weekend of October 24, 2020. Fans in India will get to watch all the exciting and nail-biting action LIVE and Exclusive on the official Facebook page of LaLiga.
LaLiga is a global, innovative and socially responsible organisation, a leader in the leisure and entertainment sector. It is a private sports association composed of the 20 clubs in LaLiga Santander and 22 in LaLiga SmartBank, responsible for the organization of these national professional football competitions. In the 2018/2019 season, LaLiga reached a cumulative audience of more than 2.7 billion people globally. With headquarters in Madrid (Spain), it is present in 41 countries through 11 offices and 44 delegates, covering 84 countries. The association carries out its social action through its Foundation and is the world’s first professional football league with a league for intellectually challenged footballers: LaLiga Genuine Santander.
Dream11 is India’s biggest fantasy sports platform with 8 Crore+ users playing Fantasy Cricket, Football, Kabaddi, Basketball, Hockey, Volleyball, Handball & Baseball. Dream11, the flagship brand of Dream Sports, India’s leading sports technology company, has partnerships with several national & international sports bodies and cricketers. FanCode, DreamX and DreamSetGo are some of the other brands from the portfolio of Dream Sports.
To read more: about.dream11.com