Dream Sports & Dream11 Chief Marketing Officer Vikrant Mudaliar shared that they have invested in strong multimedia campaigns across various platforms that feature curated content for cricket fans

Last week, like in November last year, the business of live sports broadcast saw another interesting development take place.

The craze for fantasy sporting games have skyrocketed after the entry of apps like Dream11. Mumbai-based Dream11 is the market leader when it comes to the fantasy sports gaming market in India

FanCode, India’s premier digital sports destination for all fans, has become the only platform to offer official merchandise of all 8 IPL teams through its online sports fan merchandising store ‘FanCode Shop’.

The social media banter started with Rohit Sharma who tagged teammates drawing attention to Dream11’s latest video, showcasing MI’s teamwork.

Cricket West Indies (CWI) and FanCode, India’s premier digital sports destination for all fans, have entered into a broadcast partnership, making FanCode the official fan destination in India for West Indies cricket.

Dream Sports-owned FanCode has acquired the media rights – broadcast and streaming – of Cricket West Indies (CWI) for the next four years (till 2024) for India.

Dream Sports, which owns online fantasy sports platform Dream11, has closed a $400 million  funding round led by marquee global technology investors like TCV, which was an early investor in Netflix, D1 Capital Partners and Falcon Edge.