The co-founder of the digital sports streaming platform speaks about striking deals with key stakeholders like F1 and PGA, the opportunity of going deeper into other sports, and building a scalable product

Yannick Colaco said the streaming platform is heavily invested in motorsport because of its “engaged and enthusiastic base of users”.

Metros and tier I cities are driving 50 percent of the merchandise sales, tier 2 towns contribute 30 percent of the business, and other markets make up the rest.